The Values of SMS Frequency and Individual TirednessSMS advertising can be an effective communication tool, but over-messaging can result in consumer irritation and attrition. Getting the right regularity is crucial to effective SMS advertising projects.Dani Henion, the founder of Textellent, just recently organized a webinar on enhancing SMS messa… Read More

The Ethics of Text Regularity and Individual FatigueSMS marketing can be a reliable communication tool, yet over-messaging can cause customer frustration and attrition. Obtaining the right regularity is crucial to successful SMS advertising and marketing campaigns.Dani Henion, the founder of Textellent, lately organized a webinar on maximizing SMS … Read More